Along with compelling website design, having the right pages on your website is the best way to make a good first impression. Few people take the time to browse every page, especially on the first visit. That’s why it’s important that your site includes landing pages that attract new traffic, are search-engine friendly, and have the highest likelihood of achieving conversion.
Planning your Website Design
Did you know that up to 96 percent of new visitors won’t ever come back to your site after visiting the homepage? To increase the possibility of generating conversions, a homepage needs to engage visitors so they stay on your website longer.
- Company name and services provided should be prominently displayed and easy to understand.
- An exit-intent pop-up on the homepage gives visitors a reason to stay and look around.
- Skimmable paragraphs highlighted with great visual content will make your homepage stand out.
After landing, visitors wanting to learn more about your business will look for the About page. If the Homepage is about first impressions, the About page is about lasting impressions.
About Page Strategies:
- Focus on what makes your brand different from competitors, not on closing a sale
- List any certifications, accomplishments, and experience.
- All customers/clients are looking for a solution of some kind. Emphasize your company’s ability to solve their problems.
The Product/Service page is crucial for highlighting the details of your business. This is the page where conversions are made. It tells visitors exactly what they can purchase or who to speak with, and it helps them complete that task.
Product/Services Page Strategies:
- Show how your products or services compare to competitors. If appropriate, show pricing, discounts or speed of service to elevate your brand above the rest.
- Use bullets or lists to make the most important points stand out.
- Include a call to action or link to product purchase so customers can take action immediately.
4. Checkout/Landing Page
For ecommerce companies, the checkout page is crucial. For service-oriented businesses the equivalent of a checkout is an optimized landing page. It’s where a visitor can sign up for a free quote or fill out a form to receive more information.
Checkout/Landing Page Strategies:
- For both types of pages, visual engagement is important. Product photos should be accurate, checkout pages should have recognizable and familiar symbols such as a shopping cart.
- Keep your brand consistent through each page. You don’t want a potential customer to get all the way to a landing page and then suddenly think they’re at a different website.
- Forms should be simple, clean and easy to understand while at the same time providing all necessary information.
Even if you’ve placed a call to action or contact forms on other pages, a formal contact page is still important.
Contact Page Strategies:
- Add something personal, such as a thank you message at the bottom of the page
- Include a testimony or review.
- Don’t forget all the options, include contact information for phone, email and instant chat.
To Blog or not to Blog?
Well archived blogs can be extremely helpful with Google ranking and shouldn’t be neglected. However, blog entries need to be well-written, should relate to your brand and, in some way, highlight your industry expereince.
At Circle Websites, we understand you have enough to do already. A site that drives traffic and get results takes more than just passing knowledge of web design to create. For more information about website design, contact us today.