If you want to get the most click-throughs and conversions, you need to intrinsically link your user experience with your SEO. Assuming that your meta descriptions are tight and targeted, your keywords optimized and your social media content relevant to your audience, the user experience may be the one component that is lacking.
Too many brands optimize their sites for the elusive Google algorithm instead of for their customers. But a good web design agency knows that the user experience should never be secondary to the SEO push. The user experience should always be a brand’s foremost concern.
Put Your Customers Before Your SEO Efforts
Yes, SEO certainly is important when driving traffic to your site. But that’s just the tip of the iceberg. If there is no conversion, you are simply spinning your brand’s wheels. Focus on making the customer experience both satisfying and memorable to distinguish your brand from competitors.
So, how can that be best achieved? Below are some tips for providing a stand-out user experience that will not only convert but drive repeat traffic to your literal or virtual door.
It’s All About the Teamwork
If you don’t have a solid team ready and able to make it happen, you’re already missing the boat. Staffing your company with the right people in the best positions to utilize their skills and abilities is your first step. As the CEO of Greybox Creative notes, you need to “crystallize your brand’s DNA for your audience to deeply connect with your brand and for your team to be aligned.”
Secondly, the internal atmosphere of your environment is key to setting the tone for a great user experience. Make sure that each team member understands their role and how it corresponds with the other roles of the team. You can use web-based platforms like Basecamp that allow team members to stay abreast of the project at all junctures.
Choose Team Leaders to Spearhead Your Projects
A good team leader should know how to pace projects to avoid a logjam of deadlines that have everyone operating in crunch mode. You also want to regularly rotate your web content so your engaged readers aren’t seeing stale content or outdated information when they click on your site.
Your web design agency can help you establish a workable publication schedule that provides both timely and relevant content that will entertain and inform your customers.
For a Firmer Footing, Mine Your Data
Data-driven decisions can help clarify where you are on your path to building the best possible user experience. Use your data to determine your customer demographics. Learn these five basics about your customers:
- Their age groups
- Their locations
- Their occupations
- Their educational backgrounds
- Which social media sites they engage with
Once you have a better understanding of your customer base, you can assess whether you are providing them with the user experience they desire. If not, you can learn what needs to be tweaked.
Don’t Forget the Technical Parts
Ask your web design agency to go over your website with a fine-tooth comb to make sure that your content “pops.” Make sure they note any clunkers, e.g., hard-to-view content, slow-loading web pages, dead links.
Finally, always remember to think of your customers as the real human beings they are — not just clicks on a webpage. That helps assure you are delivering the premier user experience to them for your brand.